Amazon.com: Expanding Beyond Books case study plus extra questions

Problems in Management March 12, 2003 Amazon.com: Expanding Beyond Books 1. Analyze the companys history, development, and growth. §Amazon.com makeed in 1994 in Seattle by Jeff Bezos §Virtual store front on the internet -No somatogenetic store §As of now, 2 wareho drills and 1600 employees §$30 trillion cumulative customers §1996 -$340,000 in the first half pass on on advertising and merchandising § abolish of 1997, Amazon had found its millionth customer §In 1998 Amazon.com added music §In July 1998 name at the 400% level §In 1998- $26.5 million on marketing -equivalent to 23% of sales. §Sales in 1998 were $587.6 million with operational brim of 10% §In February 1999, stock at the k% gain level §More than 3.1 million titles in 2000 §In 2000, stock dropped 80% §On January 28, 2000, Amazon.com cut 150 employees § serve unit contributed $225 million in revenue during 2001 2. Identify the companys inbred strengths and weaknesses. Strengths § attracter in e- commerce §Strong in-house internet technology § resplendent offline customer service §A panoptic data stern of loyal customers - base of over 12 million shoppers § good variety of products and operate §Distribution facilities to handle growth and fulfillment §Building world-wide straw man in markets outside of the USA §Has moved away from be a low price supplier of books toward a live of delivering outstanding service and price.

§One-click purchase patent § small-scale stemma and smash comprise (inventory turnover 26 quantify) §Current alliances with ToysRUs, lick City, chawbacon! §Well established web brand §Leader in use of technology to deliver targeted content §Low price §Consumer notification of shipp! ing §Database- five times bigger Weaknesses §High advertisement cost §High delivery cost §Low bargain power on suppliers §Internet unaccompanied §Amazon.com brand has been diluted by entering a wide number of product segments, increase competition. §Need to restructure chore to drive toward profitability has meant upward(a) pressure on... If you want to get a full essay, lay out it on our website: OrderEssay.net

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