Southwest Airlines Strategic Planning Initiatives

For any company that wants to survive among its competitors, they must come up with a strategy that makes them stand out from the others and grabs the client?s attention. southwestern United States Airlines has done this in some ways by coming up with ideas before other respiratory tracts do to military service draw in more(prenominal) customers and keep the customers happy in one case they take over them there. These ideas, or strategic planning initiatives, have shown airline customers and the assiduity what sou-west Airlines is capable of accomplishing and how far they are instinctive to go to ensure customer satisfaction. Although south-west Airlines only started 37 old age ago it has become one of the country?s wind airlines. For such(prenominal) a young airline they have become the pioneers behindhand many of the basic concepts that other airlines mapping today such as ticketless travel, senior fares, the first employee pull in manduction plan among airline s and the first airline web page. A mere(prenominal) two years after the company was founded, Southwest label their first profitable year and continued to do so for 32 years marking an industry commemorate (Southwest, 2008). node service remains a top priority to Southwest Airlines and they have received many awards and recognitions for their achievements in customer service.

nonpareil main reason that customers are satisfied with Southwest?s service is that the executives at Southwest Airlines made the finis to non increase fees during the tough economic times identical many other airlines. The executives at Southwest Airlines have persistent to not implement fees for basic cus tomer service requests such as checking in t! he first or second bag, ever-changing flights, choosing an aisle or window seat, checking in for your flight curbside, pass a snack during the flight, or charging a fuel pull (Southwest, 2008). When checking flights amongst the same cities on the same... If you want to get a rich essay, order it on our website: OrderEssay.net

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