Marketing Business

URBAN OUTFITTERS CONTINUING CASE STUDY MARKETING A BUSINESS launch to Business (BUS 100) 1. develop why Sears or Wal-Mart can non efficaciously render a voguish counterculture ascertain. fashionable counterculture is about being rum or different, perhaps spill against the norms of society. I believe the author why Wal-Mart or Sears cannot effectively create a trendy counterculture understand is because both of these mould either on high sight low moolah margin or they sell massed produced items that appeal to the ecumenic public. When interchange volume one would want to go with the culture not against it. These two stores are mainstream, counterculture is opposite of what they have. I think that stores similar Wal-Mart and Searss structure & business model is to appeal to the masses, so for this background alienating some(prenominal) group is not in the outdo interest of the business. Businesses that can afford to hav e a trendy counterculture image normally are smaller and can supply to a specific group like urban-Outfitters. Sears and Wal-Mart may never accurately target a specialise trade much(prenominal) as the niche held by Urban-Outfitters because their stores are not specifically located for any niche in particular.

Thus, they cannot accurately narrow to a merchandise niche and create exclusivity which are the cite foundations applied by Urban-Outfitters. For that causality the created scarcity and resultant use up increases Urban-Outfitters popularity and demand in the niche merchandise place (Dalgic, 2006). 2. Could the wide box stores sell merchandise unifor m to Urban Outfitters? Explain your ans! wer. The big box stores could sell merchandise identical to Urban-Outfitters only they may never achieve a similar market impact and sales volume. The big box stores are whop scale stores with a large number of market niches and commonly part of a chain. Unlike Urban-Outfitters that offer a peculiar shop experience and small quantities of merchandise...If you want to get a salutary essay, order it on our website: OrderEssay.net

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